Todd Lin, Client Partner at Adjust, highlighted this in our ebook for How Not to Fail in Asia. Mobile apps must also align with the cultural nuances of the target market. Many users will demand a localized product, not just an app that has been translated into Chinese. With a population of 4.5 billion people and more than 2,300 languages spoken across the continent, localization is an important practice for a successful mobile marketing strategy. Indonesia, with over 220 million people, is the world's largest Muslim market.” Localization is critical to Asian markets Think with Google described India and China as “Impossible to ignore,” adding that “China, Japan, and Korea are second, fourth, and sixth in global digital ad spend rankings. Moreover, our Mobile Growth Map revealed that APAC is leading the global mobile app growth index, with three countries within the top five fastest-growing markets – Vietnam, Singapore and Malaysia. What is Asia’s fastest-growing app market?Īccording to data analytics firm PubMatic, APAC is the leader in scale and growth rate of mobile apps. In this guide, we share everything you need to consider when developing your marketing strategy for Asian countries such as China, Japan, South Korea and Indonesia. Marketing to countries throughout Asia requires unique strategies tailored to the cultural trends of each country. Mastering your mobile marketing strategy for APAC is complicated but not impossible, as proven by apps like Spotify and Facebook.

Mobile usage dominated this growth, accounting for 58%. A report by Dentsu Aegis Network revealed that Asia Pacific (APAC) is a leading contributor to global ad spend growth with 42% of the worldwide increase in 2019. The Asian mobile market is supplying app marketers with ample opportunities to reach their target audience and scale their business.

One mobile market apps